 U.S. Coverage
Japanese Coverage
European Coverage
English, non-U.S. Coverage
Chinese Coverage
Other Asian Coverage
University & Nonprofit Media
Online Media
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Overview
The media pick-up and coverage of the Arctic Coring Expedition (ACEX) results were overwhelming in terms of global reach, national depth, and overall breadth.
I. Key factors that contributed to this outreach effort’s success:
1) Coordinated outreach by a larger-than-usual network of media relations professionals, including public information officers at institutions that represent ACEX science party members, plus IODP IO outreach specialists, ECORD, NSF, and MEXT.
2) Coordinated outreach with Nature magazine: the IODP news release was posted online at nature.com along with the embargoed ACEX news articles. Numerous journalists logged on to have a look and start preparing articles to release when the embargo lifted.
3) A critical mass of news releases, with photos, simultaneously released, in several languages, by leading academic institutions in the U.S., Europe, and Japan (see sources listed below).
4) A strong showing by the ACEX authors in Nature: three contributed articles and a news piece by a Nature staff reporter, plus the cover
5) Good timing in the news cycle: the ACEX promotion dovetailed with the U.S. release of a movie about global warming produced by a prominent American political figure. Also, lead-in time was a U.S. holiday, so a slow news day preceded the release day.
II. Academic/Scientific news sources that helped kick off media blitz:
1) Newswise.com, May 29, "Arctic Sediment Core Reveals Surprising 56-million-year record of climate changes." Posted by University of Rhode Island
2) Newswise.com, May 31, "Climate History Rewritten: Arctic Ice an Early Arrival." Posted by Brown University
3) EurekAlert.com, May 31, "Ocean-drilling scientists cite history of Arctic climate change." Posted by IODP-MI
4) Newswise.com, May 31, "North Pole's ancient past holds clues about future global warming." Posted by Purdue University.
5) Stockholm University, "Första djuphavsborrningen i Norra ishavet avslöjar Arktis klimathistoria," released May 31.
6) NASA News Alert, "Climate History Rewritten: Arctic Ice An Early Arrival," picked up from Brown University’s news web site and published on May 31.
7) M2 Presswire, June 1, "YALE UNIVERSITY: North Pole's ancient past holds lessons for future global warming"
III. Two key stories sent the story into broad global syndication:
1. New York Times article by science writer Andrew Revkin appeared on the front page of the newspaper on May 31, 2006. "Arctic Once Felt Like Florida, Studies Say." (includes mention of IODP)
2. Associated Press story by science writer Seth Borenstein was syndicated to all its international clients on May 31, 2006.
IV. Syndicated and original stories appeared in numerous languages and countries: 1. Austria
2. Australia
3. China
4. Denmark
5. Finland
6. France
7. Germany
8. India
9. Ireland
10. Korea
11. Netherlands | 12. Norway
13. Pakistan
14. Romania
15. Russia
16. Slavic Republic
17. Sweden
18. Switzerland
19. Taiwan
20. Turkey
21. U.K.
22. U.S.A. (most, if not all states) |
V. Significant stories/placements indicate the media depth of the story and the various audiences that were targeted at the height of the coverage: 1. Yahoo main page (German language)—a DPA wire story appeared here on May 31, "Uberraschende Messung: Nordpol vereiste viel fruher als gedacht" 2. Yahoo main page (English language)—AP wire story appeared on May 31, "Scientists say Arctic once was tropical" 3. Google News, Science and Tech—"North Pole was once a nice place for a holiday," ran as second story of the day and linked to 260 related stories, May 31. 4. Reuters (British news wire), "Sediment core held secrets of Arctic Climate," May 31. (mentioned IODP) 5. Agence France Presse (AFP, French news wire), " 6. Deutsch Presse Agence (DPA, German news wire), " 7. Asahi Shimbun, June 1, (Japan news daily) Mentions IODP. "55 millions years ago, the North Pole Sea surface temperature was 23 degree Centigrade" (circ. 8.3 million) 8. MSNBC.com—ran AP story with revised title, "Study says Arctic was once like Miami," with photo, caption, and credit from IODP. 9. International Herald Tribune, ran NYTimes story on June 1. "Arctic greenhouse: 55 million years ago, it was balmy" 10. Correction appeared on June 3 in IHT and NYT: "Integrated Ocean Drilling Program, not International Ocean Drilling Program."
11. Investors.com—" " Posted June 2.
12. BBC News—"Arctic’s Tropical past uncovered," May 31.
13. LeMonde (print and online versions), "55 millions d'années d'histoire de l'Arctique dévoilées," June 6. Mentions IODP and ECORD.
14. NIKKEI Newspapers, June 1. Mentions IODP. "55 million years ago the Arctic was subtropical"
15. Americal Online (AOL), French language, Info/Sciences, May 31, "Arctique: de la moiteur tropicale aux glaces éternelles en 10 millions d'années"
16. ABCnews.com—ran AP story, May 31.
17. Scripps Howard News Service—regional US news wire story, "Tropical Arctic? Scientists say it was hot 55 million years ago." May 31.
18. Spiegel.com—German wire service online, "Bose Uberraschung im Nordpol-Bohrkern." May 31.
19. Lycos.com—on "Wired News," ran AP story, "North Pole Looked Like Paradise," May 31
20. Pravda.com—World News, front page of Russia’s lead newspaper online, "55 Million Years ago the Arctic was tropical," a compiled report from various news releases from Europe and the U.S., May 31.
21. NEWS.scotsman.com—online version of Scotland’s leading news daily. Original story by Scotsman reporter, "Humble ferns that saved the planet." June 1.
22. The Australian—"from correspondents in Paris," "Arctic ‘from greenhouse to icehouse’". Ran June 1.
23. CNN.com—"Scientists: North Pole was hot hot hot," May 31 ran AP story.
24. LATimes.com—ran AP story, "Scientists Say Arctic was once Tropical," May 31.
25. Daytona Beach-Journal, a Copley News Service daily, ran a cartoon evocative of the ACEX news story, June 2, 2006.
26. Canadian Radio/CBC—June 15.
27. National Public Radio, Talk of the Nation, (with co-chief scientist Kate Moran), June 2
28. China Economic Net, June 1, "Arctic ice formed much earlier than previous estimates: study says"
29. Yahoo Asia News, June 1, "Scientists Say Arctic Once Was Tropical" 30. FinFacts (Ireland), June 1, "There was once little difference between equatorial and arctic climates."
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ADN_Alaska_Wire.pdf (
Report on Japanese News Coverage.doc (